Yogen Fruz Signs Master Franchise for South Florida

Yogen Früz has announced that it has signed a master franchise agreement with Miami-based Frozen Guy LLC that will bring 21 stores to South Florida over the next eight years. Yogen Früz has granted exclusive development rights to Frozen Guy LLC for all of South Florida below the Tampa-St. Petersburg area, including Palm Beach, Broward and Miami-Dade counties.

“South Florida has ideal demographics for frozen yogurt stores, not to mention the kind of weather where frozen treats are appealing year-round. This area was therefore a major target for our development efforts,” said Aaron Serruya, President of Yogen Früz. “This agreement is an important step in our plans to lead the frozen yogurt category in the U.S. and we are fortunate to have the Frozen Guy LLC group help us focus on growth in this area.”

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1 Comment »

  1. I am a HUGE fan of Yogen Fruz and am ecstatic to find out that there are real plans for it to start in South Florida. I lived in Dominican Republic, and learned about the stores there first. It’s about time these stores come to the States! It tastes amazing! I think they will do great here! I just want to find out when the first store opens, I will be the first one in line!

    Comment by Amelia — July 23, 2008 @ 10:53 pm

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