Yogen Früz announced today that YF Systems of Texas, LLC, will be opening up a series of franchise locations across Texas. YF Systems, the new master franchiser, plans to open 30 locations over the next ten years and will call on its past franchising experience to contribute to the development and growth of the Yogen Früz brand in Texas.
“Texas is a tremendous place for business and has a potential customer base of more than 25 million residents,” remarked Jon Lindenbaum, a Principal of YF Systems of Texas. “This state is a major component of Yogen Früz’s U.S. expansion.”
Over the next year, YF Systems of Texas plans on opening several Yogen Früz stores in Texas, in addition to the more than 30 locations expected to open across the U.S. this year.
“We were looking for someone who had worked with the Texas market,” commented Aaron Serruya, co-founder of Yogen Früz. “YF Systems has franchised quick-service restaurants in Texas previously, providing a wealth of experience to help extend our branding most effectively in the area. The state has a great climate for business and frozen yogurt.”
“Over the last four years, natural yogurts have been the fastest-growing food category in U.S. grocery stores. This has familiarized American consumers with tarter yogurts, and that’s what today’s yogurt stores are delivering,” said Serruya. “The timing is right to build a U.S. presence.”