Yogen Fruz says Aloha to Hawaii

Yogen Früz recently signed a development agreement that will allow TRMOP LLC, a Honolulu-based master franchisee, to open 7 new stores, at least 5 of which will be located on Oahu. TRMOP and Yogen Früz are targeting Honolulu (Downtown Business District and Ward area), the Aiea/Pearl City area, and East Oahu for the first store openings.

TRMOP LLC will call upon its extensive experience in supply/logistics, customer service and administration, and financial management and economic analysis to open and manage each location to success, says Yogen Früz.

“Yogen Früz expects to capture the business of local residents – as well as tourists – in the state of Hawaii with our unique blending system, which combines delicious and nutritious frozen yogurt and fruit,” says Aaron Serruya, co-founder of Yogen Früz. “This is one of many recent development agreements that Yogen Früz has entered into as part of our U.S. expansion efforts and is a great step for the franchise as a whole.”

“Hawaii is an important part of Yogen Früz’s expansion, and we’re excited to be involved with such a trusted, well-known, and well-established name in the frozen yogurt business,” commented Tina Marie, Executive Vice President of TRMOP LLC.

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