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Yogen Früz continues global growth with new stores in Holland and Sweden

Toronto, ON­ – This summer, Yogen Früz continues its global expansion, adding more stores in major cities around the world with a focus on European and Middle Eastern countries. Newly opened stores located in popular downtown shopping areas in Amsterdam, Holland and Stockholm, Sweden feature cutting edge design, extending the now globally recognized and Canadian-owned Yogen Früz brand.From its humble beginnings in Toronto 27 years ago, Yogen Früz has seen rapid international growth and expansion, now boasting 1,400 stores in over 46 countries, with no signs of slowing down. Yogen Früz is now the largest frozen yogurt franchise in the world.“We are very proud of the Yogen Früz brand, and are excited about our recent expansions and unique new store designs. We’re grateful for the warm welcome we’ve received from our new customers around the world, and look forward to continued franchise growth,” said Aaron Serruya, president and CEO of Yogen Früz.The new flagship stores showcase modern design that celebrate the brand’s much-loved ü smile and vibrant colours. In Amsterdam, customers can enjoy their custom yogurt creation on the first-ever ü smile swinging chair, a unique design element exclusive to Yogen Früz. Both new stores offer We-Serve, a custom, mix-it-for-you blend of frozen yogurt, fruits and toppings, and the new Ü-Serve format, which lets customers self-serve, and add toppings to create personalized frozen yogurt cups.In 2012, Yogen Früz successfully opened stores in 20 countries including Aruba, Brunei, Curacao, Greece, India (South and East), Vietnam, Indonesia, Singapore, Lebanon, Malaysia, Peru, Poland, Qatar, Saudi Arabia, Switzerland, the Caribbean, United Arab Emirates, Uruguay and Venezuela. Expansion continues with the new stores in Holland and Sweden, with plans to open in Spain in the coming months.

In keeping with its dedication to constantly offer customers new products, Yogen Früz offers a wide range of ü serve and ü sensations flavours as well as custom blend smoothies. Yogen Früz offers fat-free, no sugar added, and low-fat choices for those looking for a healthy but delicious alternative to other fast food cool treats.



Yogen Früz in Amsterdam, Holland features the first hanging ü smile chair


About Yogen Früz:
In 1986, two young brothers opened a revolutionary frozen yogurt retail concept in Toronto, Canada, providing consumers with an extraordinary product unlike anything they had tasted before. Today, Yogen Früz is a world leader in the frozen yogurt category, with more than 1,400 locations operating in over 46 countries around the world. Yogen Früz has consistently been recognized as one of the Top 100 Global Franchises for over 27 years. For store locations, please visit

Twitter:           @yogenfruz
Flickr:             Yogen Fruz

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