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TORONTO, Sept. 25 /PRNewswire/ - Yogen Fruz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with Two Towers Inc. for the San Francisco Bay Area, in the state of California, U.S.A. This agreement extends to cities with a middle-to-high income demographic such as Berkley and Walnut Creek.

The Company, who recently announced a Master Franchise Agreement with Titan Group Inc. for Northern Florida, is continuing its aggressive expansion program by entering the San Francisco Bay Area with a strong regional partner in order to quickly penetrate this territory. “We are particularly excited about the flagship location, which will act as our showpiece outlet for northern California,” commented President, Aaron Serruya.

Yogen Fruz expects to open in the San Francisco Bay Area by the end of December, 2007 including a location at Three Embarcadero Center, Ground Level, in the heart of the financial district. Over a five year period, a target of 35 outlets has been set for the region. “The Company will be showing great momentum in the future as it continues to complete new master franchise arrangements in the United States,” Serruya said. “We believe that both Florida and California will experience the same high level of success that we have achieved in over 20 countries around the world.”

Yogen Fruz USA Inc., is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Fruz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Fruz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.

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TORONTO, Sept. 18 /PRNewswire/ - Yogen Fruz USA Inc. is pleased to announce that the Company has entered into a Master Franchise Agreement with Titan Group Inc. for Northern Florida, United States of America.

“We believe that Orlando will experience the same high level of success that we have achieved in major cities worldwide,” said Aaron Serruya, the Company’s President. The metropolitan areas of Orlando, Deltona and Daytona Beach, Florida carry a total population of 2,633,282 (as of 2006) and carry three of the 25 fastest-growing counties in the United States. The region sees an estimated 52 million tourists a year.

The Company will be retaining the rights in Southern Florida and developing that part of the state corporately as well as via the franchise model. “Our growth will be showing great momentum in the future, as we add new Master Franchises in several new states,” Serruya said. “With today’s healthier better for you lifestyle, there has been an increased interest in nutrition and healthy foods. Yogen Fruz is delighted to be able to provide consumers with healthy better for you products as part of an effort to cope with the stresses of modern living.”

Yogen Fruz USA Inc., is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Fruz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and on dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Fruz’s “Better For You” program aims to continue brand presence as a healthy choice lifestyle product, for every member of the family.

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The BSRKC Kart Racing Championship was held in Toronto’s Downsview Park this past weekend. Yogen Fruz was proud to be an official sponsor of BSRKC and to Devlin DeFrancesco, kart tag number “00”. Devlin being 7 years old, was the youngest competitor at the race and he managed to place 4th among 159 entries at the event. Now that’s what we call a winner, the making of a future Dale Earnhardt Jr!

I spoke with Devlin’s dad, Andy about his son and his successes.

Where is Devlin’s hometown? And please tell us a little more about him.

Hometown: Toronto, Ontario.

Birthdate: January 17, 2000 at 25 weeks gestational and just over 1lb, - Devlin spent about 4 months in an incubator. His #00 stems from being born in 2000.

When did Devlin start racing?

This is Devlins first year racing.

How did he first pick up kart racing?

He and his brother would watch Nascar and always pretend they were Jeff Gordon and Dale Earnhardt Jr and kept saying how cool it would be to race, so I bought them both Karts for Christmas 2006.

How has Devlin perform in his past races?

Devlin is the youngest racer in all the series he participated in, in Cadet ages 7 to 9. He has won 2 of 4 Waterloo Regional races and placed 2 and 3rd in the other 2. There is 1 more race to go. Devlin won 2 of 6 Brian Stewart Karting Championship races including the Kawartha Grand Prix and came 3rd overall for the season in points. He also won the Windsor Grand Prix street race this year. He also has a # of Novice races (ages 9 to 11) with 2nd being his best finish.

When is he racing next?

He’s racing in Simcoe this weekend with the Novices and Waterloo with Cadets the following weekend, both are final club races this season. He will also race in the prestigious Octoberfest Karting Championship also in Waterloo. January 2008 to March 2008 he will race in Miami, Palm Beach and Ocala in the “Florida Winter Tour” with the best kids 8 to 10 in the world.

What are good web resources where we can get more info on Karting?

www.ekartingnews.com
www.ekartingnews.ca
www.floridawintertour.com

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