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October 25th, 2007 comments

Paris Hilton loves Yogen Fruz frozen yogurt

Paris Hilton Yogen Fruz Frozen Yogurt Toronto

Paris Hilton gets a healthy addiction.

It is 11 a.m. in a sprawling Toronto suburban mall as the pretty retail associates are prepping for another busy day. Then their cell phones start buzzing with text messages, a famous hotel heiress has told her driver to wait for her at the mall’s front door, as she runs in to get her latest addiction. Free your minds people, Paris Hilton is in the house and she needs some frozen yogurt!

Can frozen yogurt be addictive?

As a black SUV waits outside with the engine running, a couple hundred fashionable retail staff and lucky early bird shoppers catch a glimpse of Paris Hilton and her friends as they shop for Frozen Yogurt while creating quite the commotion.

It’s like holiday shopping madness but in October! She has been in Toronto shooting a film for the last 45 days.

Paris Hilton is spotted live and in person at Yorkdale Mall, sporting a hot pink t-shirt and designer sun glasses as she heads straight to Yogen Fruz for her fix.

Paris looks cool up close and much taller in person. She’s been seen enjoying her froyo fix a number of times at Yogen Fruz during her stay in Toronto.

Afterwards, we went up to the Yogen Fruz yogurtista at the counter and asked what Paris ordered, so here is the Paris Hilton special – raspberry mango no-fat with fruity pebbles on top.

There must have been about 200 people trying to get a glimpse of the famous poptart princess.

In line, one of the customers had a really cute Chihuahua / Tinkerbell look-alike wearing the most stylin’ doggie vest, then she approached Paris and invited her to pet the dog, as soon as Paris started petting the faux Tinkerbell, it started barking viciously. It was hilarious as Paris shrieked but took it in stride. Paris Hilton then left happily eating her Yogen Fruz frozen yogurt.

So what did this absolutely fabulous Hilton heiress have to say, as she was leaving the store? “It’s so good”.

More Youtube Videos of Paris Hilton at Yogen Fruz

Flickr Photos of Paris Hilton at Yogen Fruz

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October 1st, 2007 no comments »

Yogen Fruz Expansion into Los Angeles USA

Yogen Fruz Los Angeles

Toronto, Ontario (October 1, 2007) – Yogen Früz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with YF LA Inc. for Southern Los Angeles County, in the State of California, U.S.A. This agreement extends to cities such as Long Beach, Santa Monica and Pasadena.

Yogen Früz expects to begin opening its contemporary retail stores in Los Angeles by early 2008. “Since opening the first Yogen Früz outlet in 1986, Yogen Früz has enjoyed 22 years of continuous viability and profitability in Canada and around the world” said Aaron Serruya, the Company’s President. “The agreement announced today builds on that pattern of success, by opening a large new market and presenting more of our healthy frozen dessert to consumers while adding scope and depth to our franchising business in the USA. We look forward to working with YF LA Inc. to successfully launch Yogen Früz in Los Angeles County.”

The Company will be retaining the rights for the remaining portion of LA County to develop that part of the state via corporate and franchised stores. “We are excited about our most aggressive expansion ever, which is to be focused in the USA,” said Serruya. “We are seeking strong retail locations throughout the USA, but specifically in the States of Florida, San Francisco Bay Area and now LA County. The Company is planning to open over 1,000 locations in the USA over the next 7 – 10 years.”

Yogen Früz USA Inc., is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Früz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.

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