yogen fruz 2010

Toronto, Ontario (November 20, 2007) – Yogen Früz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with Freezer Products LLC, for the State of Illinois, U.S.A. This agreement helps facilitate the rapid expansion of Yogen Früz outlets across the American Midwest. The city of Chicago and surrounding suburbs comprise the third largest metropolitan area in the United States.“We look forward to expanding our Yogen Früz brand into the heart of the American Midwest�, said Aaron Serruya, President. “We have entered into the Illinois agreement with a strong partner in order to quickly penetrate the territory�. The agreement strengthens our commitment to U.S. expansion and this growth continues to validate Yogen Früz brand leadership in the frozen yogurt category around the world�.

Yogen Früz USA Inc. is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Früz pioneered the frozen yogurt category, in Canada, when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.

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The literal meaning of “Probiotics� comes from the Greek meaning “For Life� Probiotics are living bacteria cultures, which when consumed in sufficient quantities, have beneficial effects on health. While many yogurts contain live cultures, they may not have the strength to survive the digestive process and therefore, may not provide the same health benefits as adding Probiotic cultures. Yogen Früz, by adding Probiotic cultures to its frozen yogurt, may help to maintain optimal levels of good bacteria in your digestive system.

Some of the benefits of Probiotic cultures are that it may assist in lowering cholesterol, may help manage lactose intolerance, may improves immune system, may prevent infections, may reduce inflammation, may help improve mineral absorption and may help maintain a healthy digestive system. For more information on the benefits of Probiotic cultures, visit the following websites:

www.nationaldairycouncil.org/NationalDairyCouncil/Health/Digest/dcd76-1Page3.htm
www.horizonpress.com/gateway/probiotic.html
www.presentme.com/harvard/oct2005.htm

Yogen Früz’s Non Fat and Low Fat Frozen Yogurt is available with Probiotic cultures to give our customers an even healthier choice, without added cost or change in taste. Consumers are becoming more aware of the role that certain foods or food components may have in promoting health. Yogen Früz consumers will be happy to know that something they love to eat is also good for them.

HEALTHY JUST GOT HEALTHIER â„¢

Consumers can continue to enjoy the great taste of Yogen Früz, only now, with a boost of Probiotic Cultures. Yogen Früz remains true to its vision of being the leader in the Better For You segment. The Company continues to react responsibly to changes in the consumers’ habits by continuously positioning itself at the cutting edge of consumer favorites for healthy, nutritious, good tasting frozen desserts/snacks.

Along with the introduction of Probiotics, Yogen Früz continues to expand their nutritional outlook to include a whole new line of Better For You frozen treats. Be on the lookout for some innovative creations being blended with our “Healthy Additions� at Yogen Früz locations. Yogen Früz is about wellness, health and lifestyle.

Share in the experience of good taste and healthy eating.

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