Frozen Yogurt Chain Updates Decor, Signage, Packaging & More
TORONTO, Ontario — Yogen Fruz, the Canada-based frozen yogurt chain with 1,100 stores in 20 countries, has revamped its store design and overall branding to coincide with the opening of its first U.S. outlets in March. The first two stores with the new branding opened in Canada this month in the Toronto-Dominion Centre in Toronto and the MetroCentre in Burnaby, British Columbia.
The company expects at least 30 stores to open in U.S. strip plazas, shopping malls and regional shopping centers in 2008, with up to 1,000 U.S. outlets planned over the next decade. The first U.S. stores will open in the Orlando, Chicago, San Francisco and Los Angeles metropolitan areas where master franchises have already been sold. Leases for 15 locations have been signed or are in the final negotiation stages to date.
The design update focuses on conveying the fresh, healthy attributes and premium quality of the Yogen Fruz product line. The use of polished blue glass tiles, gloss white panels, a contemporary color scheme and LED lights that paint the walls with color modernize the brand image throughout the retail space. New graphic menu panels capture the Yogen Fruz appetite appeal with close-croppings of the fresh fruit toppings and condiments, while the store layout has been changed to allow customers to see those fresh ingredients immediately in front of them as they stand at the counter.
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