yogen fruz 2010

Frozen Yogurt Chain Updates Decor, Signage, Packaging & More

TORONTO, Ontario — Yogen Fruz, the Canada-based frozen yogurt chain with 1,100 stores in 20 countries, has revamped its store design and overall branding to coincide with the opening of its first U.S. outlets in March. The first two stores with the new branding opened in Canada this month in the Toronto-Dominion Centre in Toronto and the MetroCentre in Burnaby, British Columbia.

The company expects at least 30 stores to open in U.S. strip plazas, shopping malls and regional shopping centers in 2008, with up to 1,000 U.S. outlets planned over the next decade. The first U.S. stores will open in the Orlando, Chicago, San Francisco and Los Angeles metropolitan areas where master franchises have already been sold. Leases for 15 locations have been signed or are in the final negotiation stages to date.

The design update focuses on conveying the fresh, healthy attributes and premium quality of the Yogen Fruz product line. The use of polished blue glass tiles, gloss white panels, a contemporary color scheme and LED lights that paint the walls with color modernize the brand image throughout the retail space. New graphic menu panels capture the Yogen Fruz appetite appeal with close-croppings of the fresh fruit toppings and condiments, while the store layout has been changed to allow customers to see those fresh ingredients immediately in front of them as they stand at the counter.

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TORONTO, Ontario — Yogen Fruz, a frozen yogurt chain with 1,100 stores in over 20 countries, announced today that it has signed new partner and master franchisee Toyoda Sangyo Co. Ltd. to more than quintuple its store locations in Japan.

The agreement calls for the development of 60 Yogen Fruz outlets throughout Japan over the next five years, adding to the 15 stores already operating in that country and managed by Toyoda Sangyo under the Yogen Fruz banner.

Toyoda Sangyo has been involved in the foodservice industry as a franchisee and purchaser of various independent restaurants since 2000, when it diversified into foodservice after many years as a manufacturer of textile machines. The company is based in Aichi, Japan, and has developed or acquired 44 restaurant locations to date.

“Our franchising operations in Pacific Rim nations such as Singapore, Indonesia and Thailand have been consistently successful in terms of profitability and growth over the past decade. Japan is the largest and most affluent market in the region, so it presents a major business opportunity for us,” said Aaron Serruya, President of Yogen Fruz. “Toyoda Sangyo has a strong foodservice track record, and we are confident that they will help us successfully grow Yogen Fruz throughout Japan.”

via Reuters

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