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Yogen Früz is adding two notches to its global belt with newly signed development agreements for 29 stores in Argentina and 21 stores in Peru.

The new fro-yo emporiums will expand the franchise’s footprint in Latin America, adding to existing Yogen Früz outlets in Dominican Republic, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Bolivia and Venezuela.

The master franchisee for Argentina and Peru is Fruzco Chile SA, the same group that has been building the Yogen Früz brand in Chile for the past 15 years. Fruzco Chile SA has opened 24 Yogen Früz stores in Chile to date and is scheduled to open 5 other stores in Chile before year’s end, with further expansion in that country. The master franchisee will be developing the two new markets under the names Fruzco Argentina and Fruzco Peru.

“Fruzco Chile has put us firmly on the map in Chile, and we have every confidence that they will have the same success in Argentina and Peru,� said Aaron Serruya, President of Yogen Früz. “Argentina in particular is a very strong market with one of the highest gross domestic products per capita in Latin America and the 23rd largest total national GDP in the world, not to mention the über-cosmopolitan Buenos Aires. We needed a strong territory developer to introduce our brand in these countries, and Fruzco Chile was the logical choice with their experience in South America.�

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Yogen Früz announced today that YF Systems of Texas, LLC, will be opening up a series of franchise locations across Texas. YF Systems, the new master franchiser, plans to open 30 locations over the next ten years and will call on its past franchising experience to contribute to the development and growth of the Yogen Früz brand in Texas.

 

“Texas is a tremendous place for business and has a potential customer base of more than 25 million residents,� remarked Jon Lindenbaum, a Principal of YF Systems of Texas.  “This state is a major component of Yogen Früz’s U.S. expansion.�

 

Over the next year, YF Systems of Texas plans on opening several Yogen Früz stores in Texas, in addition to the more than 30 locations expected to open across the U.S. this year.

 

“We were looking for someone who had worked with the Texas market,� commented Aaron Serruya, co-founder of Yogen Früz. “YF Systems has franchised quick-service restaurants in Texas previously, providing a wealth of experience to help extend our branding most effectively in the area. The state has a great climate for business and frozen yogurt.�

 

“Over the last four years, natural yogurts have been the fastest-growing food category in U.S. grocery stores.  This has familiarized American consumers with tarter yogurts, and that’s what today’s yogurt stores are delivering,� said Serruya.  “The timing is right to build a U.S. presence.�

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International frozen yogurt chain Yogen Früz has Georgia on its mind with a master franchise agreement that will bring 10 stores to the Peach State over the next few years. The agreement with Atlanta-based LB Yogurt LLC is the third U.S. development contract signed by Yogen Früz in the last month and the sixth since mid-2007, marking the first phase of an expansion into the U.S.

“Georgia is a key point on our U.S. road map, and LB Yogurt will be a strong territory developer as well as a strong ambassador for our brand,� said Aaron Serruya, President of Yogen Früz. “At the same time, as our third master franchise announcement in a month, this agreement shows the power of the frozen yogurt space in general and the Yogen Früz experience in the space in particular. We may be selling the big chill, but the market is red-hot.�

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Yogen Früz has announced that it has signed a master franchise agreement with Miami-based Frozen Guy LLC that will bring 21 stores to South Florida over the next eight years. Yogen Fruz has granted exclusive development rights to Frozen Guy LLC for all of South Florida below the Tampa-St. Petersburg area, including Palm Beach, Broward and Miami-Dade counties.

“South Florida has ideal demographics for frozen yogurt stores, not to mention the kind of weather where frozen treats are appealing year-round. This area was therefore a major target for our development efforts,� said Aaron Serruya, President of Yogen Früz. “This agreement is an important step in our plans to lead the frozen yogurt category in the U.S. and we are fortunate to have the Frozen Guy LLC group help us focus on growth in this area.�

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Yogen Früz announced plans to open 16 stores in the Virginia and Washington, D.C. areas through a master franchise agreement with Raleigh, North Carolina-based YF Atlantic LLC. Plans are underway to secure the area’s first locations in Arlington, Alexandria, Chevy Chase, Fairfax, Tyson’s Corner, Washington DC’s East End, West End and Georgetown. The first location is expected to open early next year.

The contract marks the first for Yogen Früz in the eastern U.S. and the fifth master franchise agreement signed for the U.S. since mid-2007 as part of the company’s entry into the U.S. market. The first two U.S. stores opened last month in suburban Chicago’s Woodfield Shopping Center and San Francisco’s Embarcadero Center, with up to 1,000 U.S. outlets planned by 2018.

All stores feature Yogen Früz’s “Blend It� create-your-own frozen yogurt/fruit blends, mixed in the company’s proprietary machines while customers watch. Customers also have a “Top It� option consisting of plain yogurt with a choice of 18 toppings from fruit to granola, carob chips and Cap’n Crunch. Other menu items include dairy and non-dairy smoothies, fresh fruit cups, and parfait-style breakfast yogurt layered with fresh berries.

“We have a strategic road map for our U.S. expansion, and we are focusing on major metropolitan areas because they are the tastemakers for the country. The greater D.C. area was one of our top priorities,� said Aaron Serruya, President of Yogen Früz. “This agreement is therefore an important building block in our plan to make Yogen Früz the frozen yogurt brand of choice in the U.S. We are fortunate to be able to partner up with a strong group that will help us penetrate some parts of the eastern U.S.�

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PUERTO RICO — Yogen Früz, a frozen yogurt chain with 1,100 stores in over 20 countries, is launching a bid for a major scoop of the American fro-yo market including the territory of Puerto Rico, with the opening of its first Puerto Rican store on May 24th, 2008, located at Centro Comercial Los Prados (Caguas, Puerto Rico).

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TORONTO, Ontario — Yogen Fruz, a frozen yogurt chain with 1,100 stores in over 20 countries, announced today that it has signed new partner and master franchisee Toyoda Sangyo Co. Ltd. to more than quintuple its store locations in Japan.

The agreement calls for the development of 60 Yogen Fruz outlets throughout Japan over the next five years, adding to the 15 stores already operating in that country and managed by Toyoda Sangyo under the Yogen Fruz banner.

Toyoda Sangyo has been involved in the foodservice industry as a franchisee and purchaser of various independent restaurants since 2000, when it diversified into foodservice after many years as a manufacturer of textile machines. The company is based in Aichi, Japan, and has developed or acquired 44 restaurant locations to date.

“Our franchising operations in Pacific Rim nations such as Singapore, Indonesia and Thailand have been consistently successful in terms of profitability and growth over the past decade. Japan is the largest and most affluent market in the region, so it presents a major business opportunity for us,” said Aaron Serruya, President of Yogen Fruz. “Toyoda Sangyo has a strong foodservice track record, and we are confident that they will help us successfully grow Yogen Fruz throughout Japan.”

via Reuters

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Movies, bowling, billiards, VIP Experience, lounges and more!

Cineplex Entertainment is pleased to announce the opening of the ultimate one-of-a-kind entertainment destination, SilverCity Oakville Cinemas, Ontario Canada.

Representing a new era in out-of-home entertainment, SilverCity Oakville Cinemas goes beyond movies with many unique amenities and services including bowling, VIP auditoriums, lounges, child minding services, billiards and game area, party rooms and more!

The concessions include traditional movie fare such as popcorn, candy and soft drinks in addition to a wide range of options including Chaqwa specialty coffees and teas, a variety of hot food items, Pizza Pizza, New York Fries and a Yogen Fruz frozen dessert bar with a great selection of no-fat and low-fat yogurts with Probiotics.

Cineplex Entertainment is in the process of replacing all Baskin Robbins locations with Yogen Fruz.

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Toronto, Ontario (November 20, 2007) – Yogen Früz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with Freezer Products LLC, for the State of Illinois, U.S.A. This agreement helps facilitate the rapid expansion of Yogen Früz outlets across the American Midwest. The city of Chicago and surrounding suburbs comprise the third largest metropolitan area in the United States.“We look forward to expanding our Yogen Früz brand into the heart of the American Midwest�, said Aaron Serruya, President. “We have entered into the Illinois agreement with a strong partner in order to quickly penetrate the territory�. The agreement strengthens our commitment to U.S. expansion and this growth continues to validate Yogen Früz brand leadership in the frozen yogurt category around the world�.

Yogen Früz USA Inc. is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Früz pioneered the frozen yogurt category, in Canada, when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.

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Toronto, Ontario (October 1, 2007) – Yogen Früz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with YF LA Inc. for Southern Los Angeles County, in the State of California, U.S.A. This agreement extends to cities such as Long Beach, Santa Monica and Pasadena.

Yogen Früz expects to begin opening its contemporary retail stores in Los Angeles by early 2008. “Since opening the first Yogen Früz outlet in 1986, Yogen Früz has enjoyed 22 years of continuous viability and profitability in Canada and around the world� said Aaron Serruya, the Company’s President. “The agreement announced today builds on that pattern of success, by opening a large new market and presenting more of our healthy frozen dessert to consumers while adding scope and depth to our franchising business in the USA. We look forward to working with YF LA Inc. to successfully launch Yogen Früz in Los Angeles County.�

The Company will be retaining the rights for the remaining portion of LA County to develop that part of the state via corporate and franchised stores. “We are excited about our most aggressive expansion ever, which is to be focused in the USA,� said Serruya. “We are seeking strong retail locations throughout the USA, but specifically in the States of Florida, San Francisco Bay Area and now LA County. The Company is planning to open over 1,000 locations in the USA over the next 7 – 10 years.�

Yogen Früz USA Inc., is a subsidiary of Yogen Früz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Früz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Früz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.

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TORONTO, Sept. 25 /PRNewswire/ - Yogen Fruz USA Inc. is pleased to announce that the Company has completed a Master Franchise Agreement with Two Towers Inc. for the San Francisco Bay Area, in the state of California, U.S.A. This agreement extends to cities with a middle-to-high income demographic such as Berkley and Walnut Creek.

The Company, who recently announced a Master Franchise Agreement with Titan Group Inc. for Northern Florida, is continuing its aggressive expansion program by entering the San Francisco Bay Area with a strong regional partner in order to quickly penetrate this territory. “We are particularly excited about the flagship location, which will act as our showpiece outlet for northern California,” commented President, Aaron Serruya.

Yogen Fruz expects to open in the San Francisco Bay Area by the end of December, 2007 including a location at Three Embarcadero Center, Ground Level, in the heart of the financial district. Over a five year period, a target of 35 outlets has been set for the region. “The Company will be showing great momentum in the future as it continues to complete new master franchise arrangements in the United States,” Serruya said. “We believe that both Florida and California will experience the same high level of success that we have achieved in over 20 countries around the world.”

Yogen Fruz USA Inc., is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Fruz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and non dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Fruz provides customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s healthy and active lifestyle.

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TORONTO, Sept. 18 /PRNewswire/ - Yogen Fruz USA Inc. is pleased to announce that the Company has entered into a Master Franchise Agreement with Titan Group Inc. for Northern Florida, United States of America.

“We believe that Orlando will experience the same high level of success that we have achieved in major cities worldwide,” said Aaron Serruya, the Company’s President. The metropolitan areas of Orlando, Deltona and Daytona Beach, Florida carry a total population of 2,633,282 (as of 2006) and carry three of the 25 fastest-growing counties in the United States. The region sees an estimated 52 million tourists a year.

The Company will be retaining the rights in Southern Florida and developing that part of the state corporately as well as via the franchise model. “Our growth will be showing great momentum in the future, as we add new Master Franchises in several new states,” Serruya said. “With today’s healthier better for you lifestyle, there has been an increased interest in nutrition and healthy foods. Yogen Fruz is delighted to be able to provide consumers with healthy better for you products as part of an effort to cope with the stresses of modern living.”

Yogen Fruz USA Inc., is a subsidiary of Yogen Fruz Canada Inc., a world leader in the frozen dessert category, with over 1,100 locations operating in over 20 countries around the world. Yogen Fruz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today with its new assortment of proprietary Probiotic frozen yogurt and its dairy and on dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Fruz’s “Better For You” program aims to continue brand presence as a healthy choice lifestyle product, for every member of the family.

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