yogen fruz 2012

Whether you are in New York, Miami, Toronto, Mexico, Greece or Saudi Arabia, be sure to check out our new Ü Serve locations!  This cool concept lets you explore your inner ‘Yogurtista’.  Fill the cup with your favorite froyo, then top it off with fresh fruit or other healthy and indulgent toppings, then weigh & pay.  It’s as easy as 1,2,3 (literally)!  The froyo possibilities are just as endless as your imagination!  See you soon!

Yogen Früz has landed in Dubai! We’re now open in Ibn Batutta Mall and Mirdif City Centre.
Five more stores are opening soon in Dubai and Abu Dhabi. Come see what Yogen Früz has to offer.

See Ü soon!

Find a location in UAE

Yogen Fruz has opened its first location in Upstate New York at Eastview Mall in Victor, NY.  Yogen Fruz will be opening 15 retail locations throughout Upstate New York over the next two years.

“Upstate New York is the ideal market for Yogen Fruz,” says Aaron Serruya, President of Yogen Fruz. “Studies indicate that Upstate New York has an above-average tendency towards health-consciousness. New York has always been on our U.S. road map and we look forward to offering customers delicious and nutritious frozen treats that complement their healthy and active lifestyles.”

Yogen Fruz Upstate New York is proud to announce that a portion of its proceeds will help the non-profit organization, Compeer. Compeer Rochester helps youth and adults overcome the devastating effects of mental illness, such as loneliness, low self-esteem and isolation — through the healing power of friendship.  For further information please visit http://www.rochester.compeer.org.

Yogen Früz recently signed a development agreement that will allow TRMOP LLC, a Honolulu-based master franchisee, to open 7 new stores, at least 5 of which will be located on Oahu. TRMOP and Yogen Früz are targeting Honolulu (Downtown Business District and Ward area), the Aiea/Pearl City area, and East Oahu for the first store openings.

TRMOP LLC will call upon its extensive experience in supply/logistics, customer service and administration, and financial management and economic analysis to open and manage each location to success, says Yogen Früz.

“Yogen Früz expects to capture the business of local residents – as well as tourists – in the state of Hawaii with our unique blending system, which combines delicious and nutritious frozen yogurt and fruit,� says Aaron Serruya, co-founder of Yogen Früz. “This is one of many recent development agreements that Yogen Früz has entered into as part of our U.S. expansion efforts and is a great step for the franchise as a whole.�

“Hawaii is an important part of Yogen Früz’s expansion, and we’re excited to be involved with such a trusted, well-known, and well-established name in the frozen yogurt business,� commented Tina Marie, Executive Vice President of TRMOP LLC.

Yogen Früz announced today that it has entered into a newly signed development agreement with Orbiz Corporation Pty Ltd. that will expand the franchise by 30 locations into Australia over the span of the agreement, beginning with a December store opening in Brisbane and 6 more projected openings for the next 6-12 months.

Orbiz Corporation Pty Ltd. will bring its successful retailing experience, multi-business management skill, and strong food background into this relationship, which Yogen Fruz expects to be very successful.

“Australia is a continent we’ve been hoping to expand to for a few years, but we hadn’t found the right franchisee for the job until we began discussion with Orbiz Corporation Pty Ltd.,� mentioned Aaron Serruya, co-founder of Yogen Früz. “The team at Orbiz brings a strong background, as well as an unparalleled business passion and the belief that this brand can thrive under their leadership.�

“Yogen Früz’s growth over the past year is proof enough that the company offers a great product and quality service and promotes healthy living,� commented Jenelle Moloney, Managing Director of Orbiz Corporation Pty Ltd. “We are happy to be part of such a recognized fro-yo industry name and believe this will be a fruitful relationship for both parties.�

Yogen Früz is adding two notches to its global belt with newly signed development agreements for 29 stores in Argentina and 21 stores in Peru.

The new fro-yo emporiums will expand the franchise’s footprint in Latin America, adding to existing Yogen Früz outlets in Dominican Republic, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Bolivia and Venezuela.

The master franchisee for Argentina and Peru is Fruzco Chile SA, the same group that has been building the Yogen Früz brand in Chile for the past 15 years. Fruzco Chile SA has opened 24 Yogen Früz stores in Chile to date and is scheduled to open 5 other stores in Chile before year’s end, with further expansion in that country. The master franchisee will be developing the two new markets under the names Fruzco Argentina and Fruzco Peru.

“Fruzco Chile has put us firmly on the map in Chile, and we have every confidence that they will have the same success in Argentina and Peru,� said Aaron Serruya, President of Yogen Früz. “Argentina in particular is a very strong market with one of the highest gross domestic products per capita in Latin America and the 23rd largest total national GDP in the world, not to mention the über-cosmopolitan Buenos Aires. We needed a strong territory developer to introduce our brand in these countries, and Fruzco Chile was the logical choice with their experience in South America.�

Yogen Früz announced today that YF Systems of Texas, LLC, will be opening up a series of franchise locations across Texas. YF Systems, the new master franchiser, plans to open 30 locations over the next ten years and will call on its past franchising experience to contribute to the development and growth of the Yogen Früz brand in Texas.

 

“Texas is a tremendous place for business and has a potential customer base of more than 25 million residents,� remarked Jon Lindenbaum, a Principal of YF Systems of Texas.  “This state is a major component of Yogen Früz’s U.S. expansion.�

 

Over the next year, YF Systems of Texas plans on opening several Yogen Früz stores in Texas, in addition to the more than 30 locations expected to open across the U.S. this year.

 

“We were looking for someone who had worked with the Texas market,� commented Aaron Serruya, co-founder of Yogen Früz. “YF Systems has franchised quick-service restaurants in Texas previously, providing a wealth of experience to help extend our branding most effectively in the area. The state has a great climate for business and frozen yogurt.�

 

“Over the last four years, natural yogurts have been the fastest-growing food category in U.S. grocery stores.  This has familiarized American consumers with tarter yogurts, and that’s what today’s yogurt stores are delivering,� said Serruya.  “The timing is right to build a U.S. presence.�

International frozen yogurt chain Yogen Früz has Georgia on its mind with a master franchise agreement that will bring 10 stores to the Peach State over the next few years. The agreement with Atlanta-based LB Yogurt LLC is the third U.S. development contract signed by Yogen Früz in the last month and the sixth since mid-2007, marking the first phase of an expansion into the U.S.

“Georgia is a key point on our U.S. road map, and LB Yogurt will be a strong territory developer as well as a strong ambassador for our brand,� said Aaron Serruya, President of Yogen Früz. “At the same time, as our third master franchise announcement in a month, this agreement shows the power of the frozen yogurt space in general and the Yogen Früz experience in the space in particular. We may be selling the big chill, but the market is red-hot.�