yogen fruz 2012

Straight from the Hollywood Hills comes the latest “it” snack that will likely see juice bars and coffee chains quiver in their takeaway cups.

Yogen Fruz opens their flagship frozen yogurt store in Brisbane, Australia.

The launch gives locals their taste of the “guilt-free fro-yo pleasure” that has swept the globe since the founding fathers started dishing out dollops of this low calorie fast food alternative in the heady, health-conscious days of the 1980s.

“Given Australia’s beach culture and active outdoor lifestyle, we feel it is the perfect market,” says Yogen Fruz’s Australian director, Jenelle Moloney.

Since the grand opening celebrations, confirmed fro yo addicts have joined the curious for regular treats of the latest phenomenon down under.

More photos on Flickr and Facebook

Yogen Früz opened at Eastview Mall in Victor, New York. By the looks of the delighted crowd and the line-ups, the new store is a smash hit! Yogen Früz will be opening 14 more stores in the Rochester area in the coming months. Stay tuned for more!

 

Los Angeles is captivated by the pure fro-yo pleasure of Yogen Fruz.

Frozen Yogurt lovers across LA County are now experiencing what the world is talking about, as Yogen Fruz offers its yummy signature blendz and tart fro-yo flavor to everyone across Los Angeles to enjoy.

California is showing some love to the Fruz over in The Valley (Tarzana), down in the OC (Brea) and of course chilling with the ladies who lunch in Beverly Hills.

Join the party, LA Luvs Yogen Fruz.

Yogen Fruz has opened its first location in Upstate New York at Eastview Mall in Victor, NY.  Yogen Fruz will be opening 15 retail locations throughout Upstate New York over the next two years.

“Upstate New York is the ideal market for Yogen Fruz,” says Aaron Serruya, President of Yogen Fruz. “Studies indicate that Upstate New York has an above-average tendency towards health-consciousness. New York has always been on our U.S. road map and we look forward to offering customers delicious and nutritious frozen treats that complement their healthy and active lifestyles.”

Yogen Fruz Upstate New York is proud to announce that a portion of its proceeds will help the non-profit organization, Compeer. Compeer Rochester helps youth and adults overcome the devastating effects of mental illness, such as loneliness, low self-esteem and isolation — through the healing power of friendship.  For further information please visit http://www.rochester.compeer.org.

San Francisco’s Embarcadero Center is normally inhabited by a group of conventional business professionals who traditionally do not get caught up in anything particularly of the moment.

Yet today, on a Friday afternoon when most of these members of the Bay Area’s creative class quietly slip away from the office and head out for an early start to the weekend, something strange is happening.

There is an excitement building throughout Embarcadero, as today is not your average day. What could it possibly be that would get a rise out of these careerists by the waterfront?

Simply put, America’s froyo frenzy is about to land right here in the Bay Area as San Francisco enters the yogurt phenomenon. Trendy, tart frozen yogurt touches down in San Fran as the global leading non-fat low calorie chain known as “Yogen Fruz� opens its first store on the west coast of the United States.

Yogen Fruz successfully launches in the USA, with legions of its international fans plus hordes of new converts to its Blend It or Top It froyo flavor, officially entering the frozen yogurt wars which is increasingly gripping America.

On this day, it is the official grand opening of a quintessentially modern dessert shop. Yogen Fruz unveils a refreshingly hip, contemporary look & feel, highlighted by an ultra cool “u� which may be the cutest new logo seen in these parts for quite some time.

Invitations were sent out to frozen yogurt fans, inviting people in the know to “Come and experience what the world is talking about� and they came, in droves. According to building security, Yogen Fruz’s grand opening in San Francisco was lined up deep for over 7 hours straight, and it’s been close to that way ever since.

The word of the day, “yummy�!

More photos available on Flickr in the Yogen Fruz Group pool! 

Frozen Yogurt Chain Updates Decor, Signage, Packaging & More

TORONTO, Ontario — Yogen Fruz, the Canada-based frozen yogurt chain with 1,100 stores in 20 countries, has revamped its store design and overall branding to coincide with the opening of its first U.S. outlets in March. The first two stores with the new branding opened in Canada this month in the Toronto-Dominion Centre in Toronto and the MetroCentre in Burnaby, British Columbia.

The company expects at least 30 stores to open in U.S. strip plazas, shopping malls and regional shopping centers in 2008, with up to 1,000 U.S. outlets planned over the next decade. The first U.S. stores will open in the Orlando, Chicago, San Francisco and Los Angeles metropolitan areas where master franchises have already been sold. Leases for 15 locations have been signed or are in the final negotiation stages to date.

The design update focuses on conveying the fresh, healthy attributes and premium quality of the Yogen Fruz product line. The use of polished blue glass tiles, gloss white panels, a contemporary color scheme and LED lights that paint the walls with color modernize the brand image throughout the retail space. New graphic menu panels capture the Yogen Fruz appetite appeal with close-croppings of the fresh fruit toppings and condiments, while the store layout has been changed to allow customers to see those fresh ingredients immediately in front of them as they stand at the counter.

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The prestigious Toronto-Dominion Centre is a large cluster of office buildings located in downtown Toronto. The towering black skyscrapers were designed by renowned architect Ludwig Mies van der Rohe. Frequently referred to as the TD Centre, it consists of six towers, covered in bronze-tinted glass and black painted steel. 21,000 people work in the complex, making it the largest in Canada.

The design aesthetic of the new Yogen Fruz store at this location is contemporary and crisp, with such high standards as to compliment van der Rohe’s excellent design sense. Clean lines and an emphasis on modern elements are seen throughout the new store. Yogen Fruz is proud to be part of Toronto’s rich heritage. Yogen Fruz is located in the TD Centre retail concourse under the Canadian Pacific Tower.

Movies, bowling, billiards, VIP Experience, lounges and more!

Cineplex Entertainment is pleased to announce the opening of the ultimate one-of-a-kind entertainment destination, SilverCity Oakville Cinemas, Ontario Canada.

Representing a new era in out-of-home entertainment, SilverCity Oakville Cinemas goes beyond movies with many unique amenities and services including bowling, VIP auditoriums, lounges, child minding services, billiards and game area, party rooms and more!

The concessions include traditional movie fare such as popcorn, candy and soft drinks in addition to a wide range of options including Chaqwa specialty coffees and teas, a variety of hot food items, Pizza Pizza, New York Fries and a Yogen Fruz frozen dessert bar with a great selection of no-fat and low-fat yogurts with Probiotics.

Cineplex Entertainment is in the process of replacing all Baskin Robbins locations with Yogen Fruz.