San Francisco’s Embarcadero Center is normally inhabited by a group of conventional business professionals who traditionally do not get caught up in anything particularly of the moment.
Yet today, on a Friday afternoon when most of these members of the Bay Area’s creative class quietly slip away from the office and head out for an early start to the weekend, something strange is happening.
There is an excitement building throughout Embarcadero, as today is not your average day. What could it possibly be that would get a rise out of these careerists by the waterfront?
Simply put, America’s froyo frenzy is about to land right here in the Bay Area as San Francisco enters the yogurt phenomenon. Trendy, tart frozen yogurt touches down in San Fran as the global leading non-fat low calorie chain known as “Yogen Fruz” opens its first store on the west coast of the United States.
Yogen Fruz successfully launches in the USA, with legions of its international fans plus hordes of new converts to its Blend It or Top It froyo flavor, officially entering the frozen yogurt wars which is increasingly gripping America.
On this day, it is the official grand opening of a quintessentially modern dessert shop. Yogen Fruz unveils a refreshingly hip, contemporary look & feel, highlighted by an ultra cool “u” which may be the cutest new logo seen in these parts for quite some time.
Invitations were sent out to frozen yogurt fans, inviting people in the know to “Come and experience what the world is talking about” and they came, in droves. According to building security, Yogen Fruz’s grand opening in San Francisco was lined up deep for over 7 hours straight, and it’s been close to that way ever since.
The word of the day, “yummy”!
More photos available on Flickr in the Yogen Fruz Group pool!Â
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