yogen fruz 2010

Straight from the Hollywood Hills comes the latest “it” snack that will likely see juice bars and coffee chains quiver in their takeaway cups.

Yogen Fruz opens their flagship frozen yogurt store in Brisbane, Australia.

The launch gives locals their taste of the “guilt-free fro-yo pleasure” that has swept the globe since the founding fathers started dishing out dollops of this low calorie fast food alternative in the heady, health-conscious days of the 1980s.

“Given Australia’s beach culture and active outdoor lifestyle, we feel it is the perfect market,” says Yogen Fruz’s Australian director, Jenelle Moloney.

Since the grand opening celebrations, confirmed fro yo addicts have joined the curious for regular treats of the latest phenomenon down under.

More photos on Flickr and Facebook

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Yogen Früz opened at Eastview Mall in Victor, New York. By the looks of the delighted crowd and the line-ups, the new store is a smash hit! Yogen Früz will be opening 14 more stores in the Rochester area in the coming months. Stay tuned for more!

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The moms and the kids in the audience of this episode of The Mom Show were treated with free frozen yogurt from Yogen Fruz. The lovely TV hosts and the Yogen Fruz Yogurtistas served the froyo to a delighted crowd. Check out the videos of the fans loving Yogen Fruz.

The Mom Show dishes up a fresh, frank and funny take on the world of motherhood, nationally, 5 days a week.

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Yogen Früz recently signed a development agreement that will allow TRMOP LLC, a Honolulu-based master franchisee, to open 7 new stores, at least 5 of which will be located on Oahu. TRMOP and Yogen Früz are targeting Honolulu (Downtown Business District and Ward area), the Aiea/Pearl City area, and East Oahu for the first store openings.

TRMOP LLC will call upon its extensive experience in supply/logistics, customer service and administration, and financial management and economic analysis to open and manage each location to success, says Yogen Früz.

“Yogen Früz expects to capture the business of local residents – as well as tourists – in the state of Hawaii with our unique blending system, which combines delicious and nutritious frozen yogurt and fruit,� says Aaron Serruya, co-founder of Yogen Früz. “This is one of many recent development agreements that Yogen Früz has entered into as part of our U.S. expansion efforts and is a great step for the franchise as a whole.�

“Hawaii is an important part of Yogen Früz’s expansion, and we’re excited to be involved with such a trusted, well-known, and well-established name in the frozen yogurt business,� commented Tina Marie, Executive Vice President of TRMOP LLC.

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