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January 19th, 2009 2 Comments »

Frozen Yogurt Mania Hits Australia

Yogen Fruz Australia

Straight from the Hollywood Hills comes the latest “it” snack that will likely see juice bars and coffee chains quiver in their takeaway cups.

Yogen Fruz opens their flagship frozen yogurt store in Brisbane, Australia.

The launch gives locals their taste of the “guilt-free fro-yo pleasure” that has swept the globe since the founding fathers started dishing out dollops of this low calorie fast food alternative in the heady, health-conscious days of the 1980s.

“Given Australia’s beach culture and active outdoor lifestyle, we feel it is the perfect market,” says Yogen Fruz’s Australian director, Jenelle Moloney.

Since the grand opening celebrations, confirmed fro yo addicts have joined the curious for regular treats of the latest phenomenon down under.

More photos on Flickr and Facebook

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