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Yogen Früz opened at Eastview Mall in Victor, New York. By the looks of the delighted crowd and the line-ups, the new store is a smash hit! Yogen Früz will be opening 14 more stores in the Rochester area in the coming months. Stay tuned for more!

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Yogen Fruz has opened its first location in Upstate New York at Eastview Mall in Victor, NY.  Yogen Fruz will be opening 15 retail locations throughout Upstate New York over the next two years.

“Upstate New York is the ideal market for Yogen Fruz,” says Aaron Serruya, President of Yogen Fruz. “Studies indicate that Upstate New York has an above-average tendency towards health-consciousness. New York has always been on our U.S. road map and we look forward to offering customers delicious and nutritious frozen treats that complement their healthy and active lifestyles.”

Yogen Fruz Upstate New York is proud to announce that a portion of its proceeds will help the non-profit organization, Compeer. Compeer Rochester helps youth and adults overcome the devastating effects of mental illness, such as loneliness, low self-esteem and isolation — through the healing power of friendship.  For further information please visit http://www.rochester.compeer.org.

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