Website Company 2008

Yogen Früz announced today that YF Systems of Texas, LLC, will be opening up a series of franchise locations across Texas. YF Systems, the new master franchiser, plans to open 30 locations over the next ten years and will call on its past franchising experience to contribute to the development and growth of the Yogen Früz brand in Texas.

 

“Texas is a tremendous place for business and has a potential customer base of more than 25 million residents,� remarked Jon Lindenbaum, a Principal of YF Systems of Texas.  “This state is a major component of Yogen Früz’s U.S. expansion.�

 

Over the next year, YF Systems of Texas plans on opening several Yogen Früz stores in Texas, in addition to the more than 30 locations expected to open across the U.S. this year.

 

“We were looking for someone who had worked with the Texas market,� commented Aaron Serruya, co-founder of Yogen Früz. “YF Systems has franchised quick-service restaurants in Texas previously, providing a wealth of experience to help extend our branding most effectively in the area. The state has a great climate for business and frozen yogurt.�

 

“Over the last four years, natural yogurts have been the fastest-growing food category in U.S. grocery stores.  This has familiarized American consumers with tarter yogurts, and that’s what today’s yogurt stores are delivering,� said Serruya.  “The timing is right to build a U.S. presence.�

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President Bush was seen enjoying a Yogen Früz strawberry banana non-fat frozen yogurt with John Kane, Yogen Früz Master Franchisee for Virginia, Maryland and Washington DC.

President Bush spoke at a fundraiser for Pat McCrory, who is running for Governor of North Carolina.  Yogen Früz was enjoyed by all the guests in attendance.  Yogen Früz will be coming to Virginia, Maryland and Washington DC very soon.  In the meantime, it is available in Chicago, San Francisco and in over 20 countries around the world.

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International frozen yogurt chain Yogen Früz has Georgia on its mind with a master franchise agreement that will bring 10 stores to the Peach State over the next few years. The agreement with Atlanta-based LB Yogurt LLC is the third U.S. development contract signed by Yogen Früz in the last month and the sixth since mid-2007, marking the first phase of an expansion into the U.S.

“Georgia is a key point on our U.S. road map, and LB Yogurt will be a strong territory developer as well as a strong ambassador for our brand,� said Aaron Serruya, President of Yogen Früz. “At the same time, as our third master franchise announcement in a month, this agreement shows the power of the frozen yogurt space in general and the Yogen Früz experience in the space in particular. We may be selling the big chill, but the market is red-hot.�

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Yogen Früz has announced that it has signed a master franchise agreement with Miami-based Frozen Guy LLC that will bring 21 stores to South Florida over the next eight years. Yogen Fruz has granted exclusive development rights to Frozen Guy LLC for all of South Florida below the Tampa-St. Petersburg area, including Palm Beach, Broward and Miami-Dade counties.

“South Florida has ideal demographics for frozen yogurt stores, not to mention the kind of weather where frozen treats are appealing year-round. This area was therefore a major target for our development efforts,� said Aaron Serruya, President of Yogen Früz. “This agreement is an important step in our plans to lead the frozen yogurt category in the U.S. and we are fortunate to have the Frozen Guy LLC group help us focus on growth in this area.�

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Yogen Früz announced plans to open 16 stores in the Virginia and Washington, D.C. areas through a master franchise agreement with Raleigh, North Carolina-based YF Atlantic LLC. Plans are underway to secure the area’s first locations in Arlington, Alexandria, Chevy Chase, Fairfax, Tyson’s Corner, Washington DC’s East End, West End and Georgetown. The first location is expected to open early next year.

The contract marks the first for Yogen Früz in the eastern U.S. and the fifth master franchise agreement signed for the U.S. since mid-2007 as part of the company’s entry into the U.S. market. The first two U.S. stores opened last month in suburban Chicago’s Woodfield Shopping Center and San Francisco’s Embarcadero Center, with up to 1,000 U.S. outlets planned by 2018.

All stores feature Yogen Früz’s “Blend It� create-your-own frozen yogurt/fruit blends, mixed in the company’s proprietary machines while customers watch. Customers also have a “Top It� option consisting of plain yogurt with a choice of 18 toppings from fruit to granola, carob chips and Cap’n Crunch. Other menu items include dairy and non-dairy smoothies, fresh fruit cups, and parfait-style breakfast yogurt layered with fresh berries.

“We have a strategic road map for our U.S. expansion, and we are focusing on major metropolitan areas because they are the tastemakers for the country. The greater D.C. area was one of our top priorities,� said Aaron Serruya, President of Yogen Früz. “This agreement is therefore an important building block in our plan to make Yogen Früz the frozen yogurt brand of choice in the U.S. We are fortunate to be able to partner up with a strong group that will help us penetrate some parts of the eastern U.S.�

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San Francisco’s Embarcadero Center is normally inhabited by a group of conventional business professionals who traditionally do not get caught up in anything particularly of the moment.

Yet today, on a Friday afternoon when most of these members of the Bay Area’s creative class quietly slip away from the office and head out for an early start to the weekend, something strange is happening.

There is an excitement building throughout Embarcadero, as today is not your average day. What could it possibly be that would get a rise out of these careerists by the waterfront?

Simply put, America’s froyo frenzy is about to land right here in the Bay Area as San Francisco enters the yogurt phenomenon. Trendy, tart frozen yogurt touches down in San Fran as the global leading non-fat low calorie chain known as “Yogen Fruz� opens its first store on the west coast of the United States.

Yogen Fruz successfully launches in the USA, with legions of its international fans plus hordes of new converts to its Blend It or Top It froyo flavor, officially entering the frozen yogurt wars which is increasingly gripping America.

On this day, it is the official grand opening of a quintessentially modern dessert shop. Yogen Fruz unveils a refreshingly hip, contemporary look & feel, highlighted by an ultra cool “u� which may be the cutest new logo seen in these parts for quite some time.

Invitations were sent out to frozen yogurt fans, inviting people in the know to “Come and experience what the world is talking about� and they came, in droves. According to building security, Yogen Fruz’s grand opening in San Francisco was lined up deep for over 7 hours straight, and it’s been close to that way ever since.

The word of the day, “yummy�!

More photos available on Flickr in the Yogen Fruz Group pool! 

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PUERTO RICO — Yogen Früz, a frozen yogurt chain with 1,100 stores in over 20 countries, is launching a bid for a major scoop of the American fro-yo market including the territory of Puerto Rico, with the opening of its first Puerto Rican store on May 24th, 2008, located at Centro Comercial Los Prados (Caguas, Puerto Rico).

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TORONTO, Ontario — Yogen Fruz, a frozen yogurt chain with 1,100 stores in over 20 countries, announced today that it has signed new partner and master franchisee Toyoda Sangyo Co. Ltd. to more than quintuple its store locations in Japan.

The agreement calls for the development of 60 Yogen Fruz outlets throughout Japan over the next five years, adding to the 15 stores already operating in that country and managed by Toyoda Sangyo under the Yogen Fruz banner.

Toyoda Sangyo has been involved in the foodservice industry as a franchisee and purchaser of various independent restaurants since 2000, when it diversified into foodservice after many years as a manufacturer of textile machines. The company is based in Aichi, Japan, and has developed or acquired 44 restaurant locations to date.

“Our franchising operations in Pacific Rim nations such as Singapore, Indonesia and Thailand have been consistently successful in terms of profitability and growth over the past decade. Japan is the largest and most affluent market in the region, so it presents a major business opportunity for us,” said Aaron Serruya, President of Yogen Fruz. “Toyoda Sangyo has a strong foodservice track record, and we are confident that they will help us successfully grow Yogen Fruz throughout Japan.”

via Reuters

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The prestigious Toronto-Dominion Centre is a large cluster of office buildings located in downtown Toronto. The towering black skyscrapers were designed by renowned architect Ludwig Mies van der Rohe. Frequently referred to as the TD Centre, it consists of six towers, covered in bronze-tinted glass and black painted steel. 21,000 people work in the complex, making it the largest in Canada.

The design aesthetic of the new Yogen Fruz store at this location is contemporary and crisp, with such high standards as to compliment van der Rohe’s excellent design sense. Clean lines and an emphasis on modern elements are seen throughout the new store. Yogen Fruz is proud to be part of Toronto’s rich heritage. Yogen Fruz is located in the TD Centre retail concourse under the Canadian Pacific Tower.

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Fresh off the press! Grammy-nominated, Canadian crooner Michael Buble and girlfriend, British actress Emily Blunt (Charlie Wilson’s War, The Devil Wears Prada) were spotted sharing a Yogen Fruz, Blend It frozen yogurt at Varcity Cinemas in Toronto, Canada. Check out the story below.

via Hello! Magazine

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On 31 March 2007, more than 2 million Sydney businesses and households turned off their lights for one hour - Earth Hour - sending a powerful national and global message that it’s possible to take action on global warming. At 8pm on 29 March 2008, Earth Hour goes global, with cities and towns around the world taking stand on the greatest threat our planet has ever faced, and millions of people uniting to turn the tide on global warming. Yogen Fruz Canada will turn out the lights for Earth Hour at 8pm on March 29 2008!

To inspire yourself and those you speak to about Earth Hour, check out www.earthhour.org to watch the video of the first Earth Hour in Sydney in 2007. This video will go a long way to inspiring you and those you speak to, to get involved in Earth Hour and to help take a stand against global warming.

The World Wildlife Fund has created a website to help you spread the word about Earth Hour. Yogen Fruz has already registered at www.earthhour.org, but please feel free to register yourself as an individual and recruit your friends to the Earth Hour cause. Getting your friends and neighbourhood involved is the easiest way to be a part of Earth Hour and help make a difference to our planet.

We can make Earth Hour happen if we work together!

If you’re thinking about Earth Hour in your town or city at 8pm on 29 March, you’ll probably have some other questions about how the city of Sydney did it in 2007. Check out www.earthhour.org website for some answers to Frequently Asked Questions and please let us know if you would like more details on how Yogen Fruz is planning to participate. More details will be released soon so please stay tuned!

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Movies, bowling, billiards, VIP Experience, lounges and more!

Cineplex Entertainment is pleased to announce the opening of the ultimate one-of-a-kind entertainment destination, SilverCity Oakville Cinemas, Ontario Canada.

Representing a new era in out-of-home entertainment, SilverCity Oakville Cinemas goes beyond movies with many unique amenities and services including bowling, VIP auditoriums, lounges, child minding services, billiards and game area, party rooms and more!

The concessions include traditional movie fare such as popcorn, candy and soft drinks in addition to a wide range of options including Chaqwa specialty coffees and teas, a variety of hot food items, Pizza Pizza, New York Fries and a Yogen Fruz frozen dessert bar with a great selection of no-fat and low-fat yogurts with Probiotics.

Cineplex Entertainment is in the process of replacing all Baskin Robbins locations with Yogen Fruz.

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We ran into an interesting article over at the Fitness Tips for Life website. They offered advice about healthy foods you can eat while holiday shopping at the mall and what foods to avoid. Guess who they suggested?

Now we came up with our own list of tips to compliment anyone’s holiday shopping experience.

1. Try to come to the mall only wearing a light jacket as the malls are already set to a toasty 72F / 22C

2. Bring cash only so you know you will not overspend

3. Wear comfortable shoes

4. Avoid caffeine as it just gives you a short spike in energy and leaves you more tired than before

5. Avoid shopping on an empty stomach

6. Eat healthy snacks like Yogen Fruz frozen yogurt, smoothies and fruit cups to maintain your energy level. :)

7. Stay hydrated and drink lots of water

8. Bring your iPod to avoid having to listen to the same holiday jingles over and over, from store to store.

9. Take lots of breaks, cuz we know what heavy shopping bags can do.

10. Most of all, have fun! Wear a Ü on your face!

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