We are excited to continue our partnership with the Canadian Down Syndrome Society this year for their 2017 campaign!
Sadly, often times soon-to-be parents receive an apology when they are tol they are expecting a baby born with Down syndrome. There has always been a negative stigma associated with Down syndrome which is destructive and unnecessary because people with Down syndrome are just as incredible as anyone else! With this year’s campaign, the goal is to stray away from the negative response and instead allow new parentss to receive the news with excitement, celebration and “congratulations!” For this campaign, we are working with Kayla, the daughter of Yogen Früz’s CEO, again to develop another Yogen Früz flavür. After much testing and trialing in the kitchen, Kayla has picked out this year’s flavür!
In addition to this year’s campaign, we also have the honour to host two interviews: one with Kayla and her brother and one with a young lady by the name of Gurvir and her sister. In these interviews, we explore and learn about the process and the wonderful experiences of having a loved one with Down syndrome in their family as well as learning the perspective of the life of those with Down syndrome. Here at Yogen Früz, we are extremely blessed to be a part of this great campaign and we hope Ü can help us and CDSS share it with the people you know.
Stay tuned for the interviews as we will post them throughout the month of November.
No comments yet.
You must be logged in to post a comment.